.jpg)
5 Tips to Succeed in Email Design
A good marketing email can be taken advantage of, if it is typically visually appealing and is on-point. In fact, 47.2% of marketers in a HubSpot survey listed personalization as one of the most effective email marketing strategies for reaching their goals. This article will go over 5 tips on how to make a successful email design in email marketing to better target the correct audience.
‍
What is Email Design?
‍
Email design is a way of planning a design and creating an email that aligns with your email subscribers and customers. A well-designed email affects whether the recipients are willingly going to open and take the time to read the marketing email. By having an organized email design, this lets readers know that they want to see more information. If an email design is not visually appealing or does not relate to the brand, then readers will likely tune out by either ignoring the email, leaving the email marked as read, sending it to the junk/spam section, or simply deleting it.
‍
Tip 1: Make the Email an Attention Grabber
‍
To ensure that an email design will get the reader to open and read the email, it needs to have an attention grabber. McKinsey & Company conducted a study of email habits where the results showed that the average professional spent a surprising 28% of a typical work week via managing emails. An email that has a good hook and visually stands out will make readers want to continue reading it as opposed to just opening the email and leaving it marked as read.
‍
‍
This email by Citibank has an attention grabber, which is the sentence “Make life more rewarding.” It is encouraging readers about applying for a loan at Citi. The big number “5” is large enough with a contrasting color to also draw attention for statement credits with a deal attached so that readers can take advantage of this offer.
‍
Subject lines are words found on the first part of an email. They are the first thing that readers see when browsing through their emails and describe what the email subject is about. Having a good subject line is important as you want the reader to get hooked with an interesting choice of words and that it is worth their time to engage in the email.
‍
‍
Source: WordStream
Tip 2: Touch Upon Readers’ Emotions
‍
Readers will stick around to read emails that they connect with if they bring in emotional feelings and thoughts. Having additional details can be useful because it makes the reading experience feel more meaningful. Color and font are two of the key factors in email design that creates tone. When both of these not only align with the brand, but also form a good emotional bond, customers will likely engage within the content.Â
‍
‍
Shown above is an email for Hardgraft, a lifestyle accessories brand. They were able to use pictures of shoes that are sized largely as the main area to grab the reader’s attention. And in addition, they used text to provide information about different colors of the shoes available.
‍
Tip 3: Optimize a Responsive Design for Mobile Users
‍
While designing digital flyers, newsletter designs, and so on, one tip to keep in mind is that most people will be seeing and reading messages on their smartphones or tablets. Having a design that is functional and user friendly on mobile is important because emails should be able to load properly. For emails seen on a mobile perspective, layouts should be adjusted to be viewable on small screens. Try avoiding horizontal scrolling and stick to vertical scrolling because most people will look at the email on their smartphone in a vertical view.
‍
Tip 4: Experiment with Color
‍
Ranging from background to text to pictures, color plays a role in email design. When using color correctly, it would give emails a clean and welcoming look. Depending on the brand, it is best to apply the brand color to get the reader’s attention in certain areas that might be worthy to look at. Take a look at this color palette to build your email design. Also, when using the brand’s color for social media posts or blog posts, try sticking to the same color type for emails to maintain consistency. Bright colors can work well to attract readers, as long as the font is still readable. By having no color and leaving lots of white space unfilled, emails may look simple to read and look at, but they would be visually unappealing and feel boring. Yellow, red, blue, and green are 4 colors that are commonly used in email design. You can also try mixing those colors to try and match the brand color.
‍
‍
The image above by K Design Co. shows an example of color palettes that are commonly used for designs.
‍
Tip 5: Adjust Call-To-Actions (CTAs)
‍
The goal of marketing emails should inspire readers to take action. An effective call-to-action (CTA) will motivate readers to find more about a brand. Most marketing emails have a simple CTA button that has a contrasting color with a simple phrase or sentence that will let readers know the next steps they can take next. Make sure that your CTAs are easy to locate for your readers to click on them to ensure that they lead to the next part of your funnel.
‍
Legacybox’s email showcases a promotion to their customers and viewers, indicating a 40% off discount when they use a promo code on their website. A “Shop Now” button is the CTA, which gives a link for readers to click and shop.
‍
‍
‍
Another example is Dropbox. Their CTA is “Get Dropbox Plus for 25% off.” They are informing readers that they can get their first year of their premium service called Dropbox Plus at a 25% discount. What is also handy is that they have an “Unsubscribe” link if the reader wants to opt out on receiving emails from Dropbox.
‍
Final Thoughts
‍
Designing an aesthetic email design can be challenging but when done, it can be used to increase your leads efficiently at a high ROI. To get started with your design, check out Envato Placeit and the articles below.
‍
‍Want to Learn More?
‍
‍
