Digital Marketing in the Technology Age
What is Digital Marketing?
Well, it’s marketing done online through the process of using advertisements over the internet to attract more customers to a company’s products. This is different from traditional marketing where digital media such as social media and websites are being used instead of magazines and newspapers. In the year 2021, research has shown that at least 98% of people from ages 18-49 use the internet in the U.S. With these statistics, every company that is interested in growing out their name should invest in digital marketing.
What are the Benefits of Digital Marketing?
1. Cost-Effective
Digital marketing is easier and more cost efficient in reaching a larger group of people. With a large portion of people in the world today using the internet, it is safe to say that digital marketing is a good way to expand your company. Businesses tend to target their audiences through channels such as emails, social media, television, mobile apps, etc. An example of digital marketing being more cost efficient is the Pay-Per-Click (PPC) advertising. A business or company can invest into this and generate a high return on investment through the usage of keywords and phrases to increase the volume of clicks.
2. Targeting
Digital marketing can use methods including data management and search engine optimization (SEO). With many available online resources that help oversee an individual’s online activities, digital marketers can use this information and offer the individual specific services or products that we as customers may enjoy. Let's say that you’re a customer looking at products online and you come across an ad, you find it interesting so you click on it and continue browsing other products. That product that you clicked on, can target you and introduce you to different versions of the same product. By analyzing data charts of viewership and purchase rate, businesses and companies can improve their products and attract more people to buy from them.
3. Measurability
Another benefit of digital marketing is measurability. By investing money into digital marketing, you will be able to see the results you get out of the money you invested. Since there are a lot of online tools out there, there are various ways to accurately track the results of your marketing campaign. Applications such as Google Analytics can track information like user demographics which shows the type of internet browser the user is using, where the user is from and even the type of peripherals you are using with your computer. With the results, businesses can adjust their campaigns to target their market more efficiently, which will decrease their costs. You will be able to track your results as you expand your business allowing for growth from those results. These results include data about your product such as reviews, feedback, and purchase rate and can be used to help improve products that can better fit the customer’s needs.Anybody can take advantage of digital marketing to increase their website traffic due to its cost efficient price. By investing into digital marketing, you can help your company expand and grow to new levels that may have been unreachable through other methods of marketing.
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