How to Build an Effective Social Media Marketing Campaign
Creating a social media campaign is no easy task as it takes a lot of creativity to make one. It requires a deep understanding of your audience, brand, products, and competitors. Here is a guide on how to create a social media campaign that will gain attention to your audience that will want to stick around for more about your brand.
What is a Social Media Campaign?
A social media campaign is a series of coordinated actions meant to help your social media marketing strategy by fulfilling goals you have for your strategy. It also relies on the use of social media platforms to market your brand’s products or services. Your goals could be improving brand awareness, social media user interaction, or key performance indicators (KPIs). Having a social media campaign allows your audience to recognize your brand, thus you can tell your brand’s story in an authentic way and a chance to get a response from your audience.
Steps to Consider When Creating a Social Media Campaign Strategy
- Identify your audience: when you are launching a new product or service and starting your marketing campaign, it is ideal to make it based on what your target audience prefers. Think about what problems they have or want to solve. Your campaign will serve as a potential solution to them. If the campaign does not cater to your audience (e.g. it does not solve someone’s problems they may have), then they will most likely tune out and move on.
- Specify your goals: as briefly mentioned earlier, goals can be factors like improving brand awareness, social media interaction, or tracking performance. You will have goals that you want to achieve throughout your campaign. They need to be right on cue with your brand’s value and perspective, which promotes your products you offer.
- Check your competition: in any other field, you will have competitors that are competing to get their strategy across in not only a quick manner, but also in an effective way. Keep an eye on what they are doing right with their campaigns. You can check their social media performance and presence to see what makes them different from your brand. This can be a useful learning lesson because you can fix your campaign by improving weak points that may be holding your campaign back, which also applies to future campaigns you may be making.
- Post content your audience wants to engage with: short videos and images are the most popular and engaging types of content to post on social media. Take your creativity skills to the test by creating your posts to make them look unique. To create new designs for a post for your social media campaign, consider using Envato Placeit’s, with over 120k free templates. Posting or sharing user-generated content will also help you spread awareness of your brand.
- Track your performance: there are plenty of good analytic tools to check how your campaign strategy is doing. Keep track of your campaign progress from one month to the other for instance. That way, you can better understand what you want to do next and can determine any necessary adjustments you feel can be worked on. HubSpot is a useful tool to track the performance of your social media marketing with their analytics and scheduling tools.
Social Media Campaign Examples
- Apple’s #ShotOniPhone
Source: Apple
This is a billboard advertisement by Apple. On Instagram and Twitter/X, Apple encouraged people to share their photos with the hashtags #ShotOniPhone and #iPhoneMarcoChallenge with their iPhone products. In 2022, this campaign was made to promote the iPhone 13 Pro and iPhone 13 Pro Max. About a year later to this day, it is still going strong since it is showcasing the effectiveness of the iPhone’s camera. Apple did a good job in showing their product rather than just telling what their product can do better than other phone brands.
- Spotify Wrapped
Source: Spotify
Spotify Wrapped is a campaign by Spotify that is used every year. The way it works is that every December, Spotify users receive their own statistics and insights of the songs they listen to on a frequent basis. This is so that Spotify can display this information with appealing graphics that users can share to their friends and followers on various social media platforms. Their biggest competitor, Apple Music, came up with their own similar feature called Replay, but failed to keep up because it does not provide the same unique experience that Spotify came up with first.
- Nintendo Switch Launch
Source: Nintendo
Nintendo, a popular video game company, launched a campaign about their brand new Nintendo Switch console. At the time, this was a new handheld, portable console that would allow people to switch back and forth from a handheld video game to a tv console. The Switch has Joy-Con controllers, pictured above, that can be detached from the portable screen and used separately, whereas you could also connect the screen to a TV and play a game with the comfort view of your TV. This was a successful campaign because everyone was anticipating a brand new console and was eager to get one as soon as possible. Nintendo was able to manage multiple social media accounts and create a consistent message throughout the campaign on a global level so that everyone could chime in on this brand new product. The Nintendo Switch remains relatively relevant to this day in the video game industry.
What’s Next?
