How to Create Engaging Social Media Posts: 10 Actionable Tips
It's difficult to argue against social media's importance in our daily interactions in a world where its effect is only increasing. Being active on platforms is important, but so is creating engaging content that connects with your audience.
In this in-depth guide, we will dive into the nuances of creating engaging social media content that not only attracts attention but also encourages engagement.
According to a survey by Sprout Social, 89% of consumers are more likely to buy from a brand they follow on social media. It’s no easy task to actively engage with followers, but with the appropriate social media strategy, your business can harness the power of social media.
Here are ten expert tips that will help you build your social media strategy and differentiate yourself in the cluttered digital landscape:
1. Understand your audience
You must first have a thorough understanding of your audience in order to produce content that truly connects. Look closely at their demographic, preferences, and problems. What are their goals and difficulties? Make sure your content is tailored to their unique wants and needs.
2. Visual Content
On social media, visual content, from captivating photographs to entertaining videos, will always be preferred by the algorithm. According to Hubspot, 88% of video marketers reported that video gives them a positive ROI.
Visual content helps to communicate your message more clearly than just text. Showing your audience a relatable video will help you increase your likes and shares as they complement your brand's identity to develop an engaging narrative.
3. Consistency
The glue that ties your social media presence together is consistency. Create a content calendar to keep a consistent pace with your publishing schedule and develop your brand's voice, and aesthetic. HubSpot offers many free templates for social media and software for building your brand on social media. Check out their free downloadable template!
4. Captivating Headlines and Hooks
You only have a brief window of time to grab your audience's attention in the transitory realm of social media. Create opening phrases and headlines that readers can't help but scroll past. To stimulate your audience’s interest and encourage them to dive deep into your content, use questions, emoticons, or intriguing phrases.
5. Engage Actively: It’s a Two-Way Street!
Social media is not a monologue; it is a discussion. React to comments, tags, and messages quickly and honestly. Make it clear to your followers that you respect and value their input.
Don’t forget to also engage with other creators in your niche to get involved in your community!
6. Storytelling
Create stories that speak to you personally. Share emotional and relatable stories that reflect the ideals of your brand. People are drawn to relatable, intensely emotional information that makes an impact.
7. Hashtags
On social media, hashtags are the key to discovery. Within your niche, do some research and choose some relevant and popular hashtags. Here are the types of hashtags to include:
- Post-related Hashtags
Ex: #socialmediastrategy
- Niche-Related Hashtags
Ex: #Videomarketing
- Industry-Relevant Hashtags
Ex: #Socialmediamarketing
Follow this guide for the number of hashtags to use for each platform:
- Instagram: 10-25
- Facebook: 2-3
- Twitter: 1-2
- Tiktok: 3-5
8. Use your Analytics
Analyzing the effectiveness of your content frequently is crucial to your brand’s success. To determine what works and what doesn't, use analytics or platform insights tools. Modify your posts based on your findings.
9. Tag Relevant Social Media Accounts
Your content can show up in other users' notifications or feeds if you tag other users or accounts in your posts. Your post may be seen by more of their followers as a result, potentially reaching a larger audience.
You can also increase your account’s engagement! The exposure and engagement metrics of your post may increase if the tagged users or accounts engage with it by liking, commenting, or sharing.
10. Repurpose your Content
Repurposing involves taking your existing content and changing them up for other purposes. Some examples include:
An Instagram reel that's repurposed into a carousel post.
The information from a podcast that's repurposed into a blog post.
Unique user demographics and interests can be found throughout many social media platforms. By adapting material for different platforms, you may reach a wider range of people with your main message. Repurposing your high-quality content into other forms of content allows you to get the most out of it. Design tools like Canva will allow you to easily repurpose your content into different forms!
What's Next?
These ten tips will serve as the main foundation for your social media strategy!
Always remember that creating engaging content is more than just likes and shares, it’s about creating genuine connections between your brand and your audience for long-term success.
Interested in Learning More?
- How to Tell your Story Effectively in Marketing?
- Facebook Business Meta Suite: a Basic Guide for Businesses
- Basic Guide to Social Media Marketing
