Popular TikTok Trends

Popular TikTok Trends  

Ever since the 2020 pandemic, TikTok has become one of the most used social media apps to date among younger generations, along with Instagram and Snapchat. This makes it the perfect place for influencers and companies to market their products, services or platform to reach wider audiences. There is a variety of content that can be created on Tiktok in order to intrigue and gauge newer audiences. Let’s take a look at some of the most popular TikTok trends that are being used in 2024.  Here are my top 5 trends that I find to be the most engaging. 

Dance Challenges 

‍

Let’s first take a look at dance challenges, when TikTok first came out it was merely just a dance video app in which people would lip sync to music and make up dance videos. It then slowly went viral in 2020 when Charlie Demilo made her infamous “Renegade Dance Challenge” , in which millions of people would create videos of them recreating her dance. A more recent example of this would be Tyla’s “Water Dance Challenge”, in which millions of people recreated Tyla’s dance to her own song “Water”, which is now one of the top viral dances on tikok. Tyla’s new song “Water” has become one of my personal favorites not only because of the song itself but because of how good the dance challenge is. Having personally tried it myself I can say this is one of the most fun dances I have ever done so far. 

OOTD 

Outfit of the day videos are created by influencers in which they showcase their outfit or outfits of the day. These kinds of videos generally tend to be aesthetically pleasing and visually appealing to viewers. I personally love to watch outfit of the day videos because they give me great outfit inspiration and they have great music in the background as well, which makes it even better, it’s a great way to destress and just vibe. Outfit of the day videos have recently skyrocketed in popularity due to its visual appeal and self expression inspiration, many viewers find this type of fashion content to be more accessible to the average person, as well as providing a space to take part in popular trends.     

POV Trend 

I find this trend to be one of the funniest trends out there because of how creative influencers get with the scenarios they create. The POV (aka point of view) trend on tiktok first started out as a meme for making fun of everyday situations that may happen or have happened to viewers in the past, this increases the level of reliability viewers have to the content, which makes the content more engaging. This Tiktok trend has reached massive amounts of engagement from viewers so much so that more influencers have used this trend in newer ways. One of which being a way to create fantasy and roleplay, an example of this would be “POV: You are madden in the 1800’s on trial for witchcraft”.

Podcast Videos 

‍

Podcasts have increasingly become more popular since 2020 and have then been used as a way for influencers to gain more of a following and reach wider audiences, because of this new found popularity in podcasts influencer have then been using Tiktok as a way to reach out to wider audiences by creating videos of themselves recording their podcasts. These kinds of videos tend to enhance the visual elements of what is being said in the podcast, this can include things like, captions, animations, images or just plain body language and facial expressions. By including the key points of the podcasts in each video along with the visual appeal to it, viewers will feel more engaged in the content. During the pandemic, listening to different podcasts increased my knowledge in different topics and provided entertainment during a very sad time.   ‍

GRWM Videos 

‍

Get ready with me videos are one of the most creative and flexible types of trends that an influencer can make because of how flexible it is, it has become one of the most used Tik Tok trends today. Many influencers will use this type of trend to also promote products that they use on a daily basis, or to tell a story to get viewers more engaged with their content, this trend helps influencers to really personalize their content and make it more appealing to their personal audience while also maintaining the popularity of the current trends. Watching get ready with me videos is always a fun time for me because I love getting little snippets into new skin care products while listening to fun and crazy storytimes in the process.  

‍

These are only some of the most popular Tik Tok trends that most influencers and companies are currently utilizing to increase their following and ratings. However as the months pass by more and more trends seem to become more popular in which case influencers and companies will then try to gravitate towards those new “norms” to satisfy their audiences.  

Learn More About Social Media:  

1. The Capabilities Of Social Media Marketing
2. Mistakes In Content Marketing   

‍