SEO Mistakes to Avoid

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Why is SEO Important?

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People are constantly searching for things all the time. 

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From searching up facts about their favorite celebrities to searching up “how many days are in a year”, the things that people are searching up on the web are limitless. 

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When we search things up, everyone usually clicks on the first few links that they see.

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Why is that?

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Because people are programmed to trust the first link that pops up on Google.

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Most people don’t even consider going to the second page of results and look for what they are finding there. 

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When you search up sneakers on Google, you will notice all your favorite brands there. Nike, Adidas, Skechers, Puma, and the list goes on and on… 

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How do you think they made it to the first page of Google? 

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By using search engine optimization (SEO), of course. 

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SEO is the process of optimizing and improving a website’s visibility on search engines. 

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When your website is fully optimized, you can expect your website to be easily discoverable by other people when they are searching up keywords that match with the contents in your website. 

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However, this is not a simple process. People make a lot of mistakes while using SEO. 

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Some of these mistakes include lack of keyword research and strategy (this can be fixed here), not using mobile optimization, lack of content quality and relevance, etc…

Common SEO Mistakes:

Some of the most common mistakes that you will see people make in SEO include:

• Lack of Keyword Research and Strategy

Use of vague or broad keywords. This is when your keywords are too general and don't actually target a specific audience. An example of this would be using the keyword “shoes” instead of “women’s high heels” or men’s sneakers”. 

• Highly competitive keywords

Using keywords that are too popular and targeted by every other website in your niche which makes it difficult to rank those keywords. An example of this would be using the keyword “best places to visit” instead of “best places to visit in [city name]”

• Irrelevant keywords

Using keywords that are not related to your business or website will result in high bounce rates and low-quality traffic. An example of this would be using including the keyword “cheap food” in your baby product business

• Keyword Stuffing

Using keywords excessively in your website will lead to penalties by search engines because your seo content will be deemed unhelpful to others.

• Poor On-Page Optimization Practices

This is the process of using ineffective keywords that are not targeted to your audience and poor seo content that increases bounce rates and low engagement which signals to search engines that your site does not provide valuable information.

• Not Using Mobile Optimization

Majority of users today access the internet through their mobile devices. Websites that provide a negative mobile experience can lead to higher bounce rates and lower engagement.

• Content Quality and Relevance

Modern search engine algorithms prioritize high-quality, relevant content since it engages users. This allows users to spend more time on your site and interact with your content and even return to your site in the future. This lets search engines know that your content is valuable and positively impacts your SEO rankings.

• Lack of Analytics and Monitoring

Not tracking your success and failures of the SEO that you are doing. This can result in missed opportunities for improvement and the lack of understanding audience behavior and how your audience interacts with your website.

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How to Fix These Problems:

There are countless mistakes that can be made in SEO if you are not careful and precise with what you are doing.

However, all problems come with a solution

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What if you can save yourself time and make your life easier with tools online that can help you do keyword research? 

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What if there are tools out there that can help you keep track of how often someone clicks on your website and even how long they stay during each visit.

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These tools can provide you with all the information you need such as how competitive a word is, how “good” a keyword is, or even what keywords your competitors are using. 

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Now, you’re probably curious about what these tools are…

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And how they could help and assist you in your SEO techniques…

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Well look no further!

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SEMrush and Serpstat are two of the best SEO tools that you can use in your business to help you with your SEO right away!

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They can improve your online visibility and help you discover marketing insights that you didn’t even know about.

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However, these tools can only be fully utilized by someone with long term experience using them.

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As a beginner, you would probably feel overwhelmed by all the things that SEMrush offers.

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However, you can have a professional walk you through the process of SEO and how to apply it to your own business.

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This is a step-by-step guide to teach SEO for beginners.

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Why wait any longer to drive organic traffic to your business. 

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You can get started here today!

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