The Capabilities of Social Media Marketing
What is Social Media Marketing?
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Social media marketing is one of the most effective means of communicating the value of your product or service to your audience and connecting with them to increase brand awareness, increase sales, and drive traffic to your website. This could include publishing content, engaging with your audience, running campaigns, and analyzing the analytics.‍
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Why is Social Media Marketing Important?
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Over the past couple of years, the number of users on social media has continuously grown. Social media has become very useful for businesses because it allows them to get feedback from their consumers. For example, a business that is having trouble gaining inspiration for a new product can ask their audience for feedback or problems that they face when using their product. By engaging with your consumers, you will be increasing your reach and brand loyalty. To learn how your audience is engaging with your posts, you can look at your account or post analytics that tell you your reach or the number of impressions, and then adjust if need be. Social Media Marketing is important for developing a brand following. To understand the type of content that you should be posting to increase your reach, check out our blog on content marketing.
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Social Media Marketing for Different Social Media Platforms
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Considered to be the largest social media platform worldwide, Facebook is also one of the largest local business listings. People with a diverse age range use Facebook to communicate with friends and family, engage in discussion groups and forums, find and visit local businesses, and follow brands. This is a good social media platform to create relationships with customers, advertise any hour changes, events, or milestones, and host discussions. Even though organic reach is limited on Facebook, it can still be useful to find leads or a new audience.
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This is a Facebook post created by Chewy. They are advertising healthy ways to take care of your pet, in addition to how often you should be taking hygienic approaches for your pet. The picture is eye-catching with the mentioned tips and durations of pet care and in the caption, they provided a link for people to click on, should they want to learn more about Chewy.
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Examples of posts created on Facebook are company updates, helpful content with links, and collaborations with other groups or Facebook communities.
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Twitter/X
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Twitter/X is a popular social media network with many fast thoughts and discussions. Many people use this platform to receive news, follow brands, and get customer service. Make sure to retweet/repost when a customer has a nice insight worth noting and answer people’s questions when possible to fulfill their concerns. For effective social media marketing on Twitter/X, consider following influencers to stay up-to-date on news and trends, sharing a story through a series of tweets/posts in one thread, and be available for any customer service and questions.
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A customer asks a question by tagging a company called Evernote, a note-taking and task management application. Their support page, Evernote Helps, is the one responding to the customer’s issue. They explain that the problem is on the application’s end. As a few days came by, they were able to update the customer by mentioning that he should expect to see an update option within the next couple of days if it is not yet visible to him.
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Examples of posts on Twitter/X are short form, conversational content and “threads,” which are a series of posts, usually read in order.
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As a platform for professionals, LinkedIn is known to be inspiring, celebrating leadership, promotions, job roles, and sharing values. In addition to finding network connections, prospects, and sharing industry awareness, you can express your company culture and share your feelings and thoughts on your company. This is a good platform to attract top talent, connect with partners, peers, and customers, share company culture, and post industry news and insights.
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A post on LinkedIn of someone sharing their thoughts and feelings. She thanks her followers and viewers for reading her post by presenting a couple of inspirational insights.
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Examples of posts on LinkedIn include thoughtful content, polls for people to give their opinion on a post or brand, and videos to make people feel like they are connecting with you personally.
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Instagram quickly reached 1 billion monthly active users in 2018. Instagram is a popular social media platform known for diverse content that includes feed posts, stories, lives, reels, and IGTV (Instagram TV). People use this platform to follow brands and influencers they buy from to show them support. You can create a bio to use this for social shopping, influencer marketing, company culture, or content creation. Although Instagram ads are more expensive than Facebook Ads, the upside is that organic reach is easier to increase.
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GoPro’s official Instagram page features a lot of pictures and videos. They are not trying to directly advertise their product, but rather they create and post immersive experiences with their product being used. This is a great example of GoPro combining content and experience.
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Examples of posts on Instagram are eye-catching pictures and short-form videos. Most posts will also have hashtags for people to look for inspiration. Placeit by envato is a great tool for designing posts for Instagram.Â
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HubSpot is also a great tool for managing your social media platforms.
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Final Thoughts
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Social media marketing involves using various social media platforms and increasing brand awareness, sales, and website traffic. As you’ve read, social media marketing is a necessity for your company to attract new audiences and customers who are interested in your brand.
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What’s Next?
- Basic Guide to Social Media Marketing
- The Power of Dark Posts for Social Media Marketing
- How to Create Engaging Social Media Posts: 10 Actionable Tips
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