Background

The branding of the bar, The Don’s Den, is inspired by the speakeasies that were controlled by the mafia during the prohibition era. The Don’s Den represents luxury, exclusivity, and sophistication whose target audience are consumers who wish to be surrounded by lavishness and enjoy a meticulously crafted cocktail.

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Logo Design

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Typography: The logo features Ravensara Antiqua Stencil font. The letterforms are bold and refined to exude elegance and authority, while maintaining sophistication.

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Iconography: The icon in the logo illustrates a wine bottle pouring its contents into a pristine wine glass. This imagery encapsulates the bar's commitment to providing a luxurious and memorable experience for its customers.

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Color Palette: 

The color palette chosen for the bar reflects the richness and depth of the bar’s alcohol selection. Deep, luxurious hues such as black and gray are used to evoke sophistication and mysteriousness with some lighter colors to show elegance.

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Website 

With the branding of The Don’s Den in mind, the homepage of the website is to showcase the bar’s sophistication through its images to lead their visitors to explore the bar’s offerings.

Menu Design

The menu design for The Don's Den is a harmonious blend of elegance and readability, with Cinzel as the heading font and Laro as the description font. This combination creates a visually striking and cohesive layout that captures the bar's luxurious ambiance and ensures clarity in presenting the menu offerings to their patrons.

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Instagram Page

The Don's Den Instagram page is a visual journey into the bar’s world of luxury and exclusivity, offering followers a glimpse of the ambiance and the sophistication of the cocktails. The Instagram page serves as a digital showcase of The Don's Den's unique brand identity and captivating atmosphere.

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