Challenges

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Fallen Symbol is an online streetwear clothing brand, co-founded by Ray and Kevin, that has established a unique identity for themselves in the fashion industry through their clothing. The main challenge that they have faced is spreading awareness for their brand. To accomplish this, our team focused on generating traffic to their social media and website.

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Primary Goals

• Showcase unique clothing designs on social media channels such as Instagram and TikTok to generate leads
• Increase web traffic through SEO and paid media ad campaigns

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‍The Solution

Professional Photography/Videography

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A visually appealing strategy is necessary to showcase Fallen Symbol's clothing. Through photos and videos, our goal was to provide an immersive experience, that communicates the attractiveness of their apparel in a natural environment.

Fallen Symbol uses their clothing and designs as a medium to express their creativity. To reflect their vision, we created posts that capture their designs from a variety of perspectives, to emphasize their aesthetic.

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Search Engine Optimization

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Our main focus was improving Fallen Symbol's website's presence on Google's search engine through on-page, off-page, and technical optimization, using keyword research. We also used similar keywords for their ad campaigns to effectively target their audience and maximize their online presence.

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Paid Search and Social Ads

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To reach Fallen Symbol's audience across all parts of the funnel, we used paid search and social ad campaigns. The campaigns proved to be successful in spreading awareness for the brand and reaching potential customers.

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Social Media Marketing/Management

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To maximize their brand awareness, we prioritized their main social media channels: Facebook and Instagram. We created reels and posts that were scheduled accordingly.

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