Fallen Symbol - PPC

A streetwear brand founded in the heart of New York City, Fallen Symbol uses creative and artistic elements in their clothing designs to create a unique identity for themselves.
PPC/SEM
Client
Fallen Symbol
Company size
Small
Industry
Clothing
Date
  • Men's Apparel
  • Women's Apparel
August 5, 2023

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The Challenge

Having recently established themselves in the digital space, Fallen Symbol needed help from SQO Marketing to improve their marketing efforts across the board. The challenge was creating a marketing strategy that would attract Fallen Symbol’s target audience. Following a consultation with Fallen Symbol, our team took the next steps of conducting a thorough analysis of their competitors, researching appropriate keywords to rank for, and developing their marketing funnel.

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The Solution

SQO Marketing began their marketing strategy with SEO and PPC. Our team started running search and display ads in addition to paid social ads on Facebook and Instagram. The success of the ads with the increased number of clicks and impressions to their site improved Fallen Symbol’s online presence. 

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Paid Search Results

Our team's goal was to reach Fallen Symbol's target customers through search and display ads to increase their brand awareness while maintaining a low CPC. We were successful and were able to achieve a result of 11k impressions and CTR of 4.05%. As for their paid social results, we achieved a total of 383,584 unique users and 11,325 clicks.

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Blue Bar graph of paid search results SQO Marketing
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Results

  • 383k Unique Users and 11,325 total clicks on paid social
  • Total impressions of 11k on paid search and display ads
  • CTR of 4.05%
11k
Total Impressions
4.05%
CTR
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