Challenges

The construction industry is characterized by intense competitions, with firms competing for contracts and aiming to provide superior quality work. Trendy Design Team Inc. needed to effectively target their audience, demonstrate the creativity of their work, and highlight the intricacy of their craftsmanship.

SQO Marketing successfully accomplished this through creative UI/UX design and professional photography that emphasized the expertise of Trendy Design Team’s brand.

Primary Goals

• Focus on generating lead conversions through website traffic.
• Showcase pre and post-construction craftsmanship.

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The Solution

Professional Photography

SQO Marketing focused on capturing the scale, beauty, and complexity of Trendy Design Team's projects, by working closely with them on the building site. We captured multiple shots of the interior, exterior, and the intricate details of the construction, which were then meticulously chosen to be presented on Trendy Design Team’s website, to effectively communicate their capabilities, build their brand, and differentiate themselves in a competitive market.

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Creative UI/UX Design

To reflect Trendy Design Team’s unique brand identity and deliver an outstanding digital experience for their audience, our focus was creating a minimalist and sophisticated design. The goal of the design was to highlight the skills and capabilities of Trendy Design’s team and place the photos in the spotlight.

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